LUXURY
I’ve been a CD on four car brands, and worked on the high end of Infiniti and Equus (when Hyundai was exploring it as a standalone mark).
I’m familiar with luxury signifiers, and in the case of Infiniti, visual shorthands for global marketing to international audiences. I’ve also worked on broadcast and print for JD Power & Associates, which comes with a long list of rules & requirements.
HYUNDAI EQUUS - VALET PARKING
DIR: Alexander Paul ACD CW: Me ACD AD: Tyson Brown
INFINITI QX80 - SCOTT CONANT
DIR: James Gray CIN: Darius Kondji CD CW: Me CD AD: Scott MacGregor
Unexpanded banner, NYT front page International Edition
Expanded banner, NYT front page International Edition