Think Outside the Bun positioned Taco Bell as the alternative to Burger Culture in the world of QSR.

After launching the Crunchwrap, my partner and I were given a lot of creative latitude in terms of settings and characters. We called this whole effort “Strategy Fantastic.” It took a lot of hand holding, and we were very proud at the time to be leading Taco Bell’s creative evolution.

We had spots in two Super Bowls, one of which still gets remembered from time to time.